Which? believes that there should be more transparency regarding the costs of veterinary care.

Veterinarian doctor listening with stethoscope to dog in clinic. Diagnostics of internal diseases in pets concept

73% of pet owners consider consultation fees to be exorbitant, according to Which?, which stated that it has discovered evidence of imprecise pricing and potential cases of patients receiving excessive care.

Concerned that pet owners may be paying excessive prices, the competition watchdog in the United Kingdom is conducting an investigation into the industry.

According to the British Veterinary Association, however, charges are a “fair reflection” of the amount of money that is required to treat each individual animal.

The veterinary industry is worth two billion pounds, and during the Covid epidemic, owners of pets increased to two-thirds of homes in the United Kingdom. Even though those numbers have decreased since then.

After conducting a poll with 2,000 pet owners who had visited a veterinarian within the previous year and also looking at the websites of veterinary clinics, Which? stated that it had discovered a number of issues including information on cost and treatment.

Thirty-five percent of people who own pets believed that the prices for consultations with veterinarians were excessively high.

It was difficult for 82% of respondents to shop around since costs were not typically shown on websites, despite the fact that they believed that veterinary treatments and medications were expensive.

According to Which?, more than a third of pet owners, or 36%, informed them that they did not learn the cost of the therapy until they were at the reception desk after the appointment had already taken place.

Additionally, it was stated that more than a quarter of the pet owners who were surveyed had, at some point in time, questioned whether or not a therapy that was advised was actually required.

Nearly three out of ten individuals who had gone ahead with the treatment that they were uncertain was necessary reported to Which? about their decision. Because they do not have sufficient information, they acted in this manner.

“I spent twelve thousand pounds on the veterinary bills for my pug.”

According to Sue Davies, who is the head of consumer protection policy for Which?, “Millions of households in the United Kingdom own pets and consider them to be a part of the family.” This leaves these homes vulnerable to tactics such as imprecise pricing and unneeded care in the event that a pet becomes unwell.

The findings of Which? indicate that it is significantly more difficult than it ought to be to shop around and obtain trustworthy information regarding the payment of veterinary services. Because of this, it is essential that the Competition and Markets Authority review gets to the bottom of this matter and guarantees that pet owners are treated properly when they seek assistance from a veterinarian.

Nevertheless, Anna Judson, the president of the British Veterinary Association (BVA), stated that “Vets deliver highly specialized, tailored care for the pets of the United Kingdom, and the cost is a fair reflection of investment in medical equipment, supplies, and medicines, as well as the time that veterinarian teams devote to the care of each patient.”

“very disappointing to see Which? magazine canvassing its readers for only negative experiences of veterinary care,” the British Veterinary Association (BVA) said in response to the poll conducted by Which?, which it referred to as “unfair.”

“Any conclusion it draws will clearly fail to provide a balanced and accurate picture of veterinary care in the UK and has the potential to be highly damaging to the morale and wellbeing of vet teams, many of whom are already under severe pressure going into the busy festive period,” according to Ms Judson.